Why do tourists still trust travel agencies in 2025?

Kudenix
Jun 3
2 min read

In an increasingly digitalized world, where travel options are just a click away, travel agencies have managed to reinvent themselves and remain key allies for modern travelers. What is their secret? Why tourists continue to trust travel agencies in 2025 is explained by the perfect combination of personalized advice, cutting-edge technology and a unique experience offering.

Sustained growth of the sector

According to the Colombian Association of Travel and Tourism Agencies (Anato), agencies are projecting a 15% growth in sales during the first half of 2025. This momentum is due, in part, to increased air connectivity and travelers' interest in domestic destinations such as Cartagena, Santa Marta and San Andres, as well as nature and cultural experiences.

Technology at the service of the traveler

Agencies have adopted technological tools such as tourism software that provide 24/7 attention and a centralized product that allows them to improve the final customer service. These innovations not only improve the customer experience, but also optimize the agencies' internal processes.

Sustainable and conscious tourism

Sustainability has become a fundamental pillar of today's tourism. Travelers are looking for experiences that respect the environment and benefit local communities. Agencies are responding to this demand by offering packages that include eco-friendly accommodations, low environmental impact activities and volunteer programs.

Unique and personalized experiences

Beyond traditional destinations, tourists are looking for experiences that align with their interests and values. Whether it's a spiritual pilgrimage, a gastronomic adventure or a wellness retreat, agencies are designing tailor-made trips that connect emotionally with each client.